Project+requirements+&+progress+tracking

**Develop a Marketing Pla**n for a new IT product, or IT service, incorporating the information and understandings you have acquired in CCT 322 Tasks 
 *  Project: Summary **

1. **Select a firm involved in information products or services** OK - your criteria for selecting a firm would be based on finding a company that would allow you to discover, and apply information related to many different topics in the course - discuss your orientation (Product, Sales or Marketing)

- indentification -SWOT analysis helps  - use data from current media and corporate sources to support your conclusions / questions  (this is where it will be useful to read newspapers on a regular basis) - discuss __target market segmentation__ - discuss the __influence of the applicable environments__ //- // a very important part of the project and something that would take several pages (competitive, economic, political, technological, sociocultural, geographic) - discuss __Product, Price, Promotion, Place__ <span style="font-family: Arial,Helvetica;">**o** Product <span style="font-family: Arial,Helvetica;"> ***** development of the product <span style="font-family: Arial,Helvetica;"> ***** changes to the FABs <span style="font-family: Arial,Helvetica;"> ***** branding considerations <span style="font-family: Arial,Helvetica;">**o** Price <span style="font-family: Arial,Helvetica;"> ***** selection pricing objectives <span style="font-family: Arial,Helvetica;"> ***** consideration of competitor pricing <span style="font-family: Arial,Helvetica;">**o** Promotion <span style="font-family: Arial,Helvetica;"> ***** developmentof the Promotional Mix <span style="font-family: Arial,Helvetica;">**o** Place / Location <span style="font-family: Arial,Helvetica;"> ***** domain name considerations <span style="font-family: Arial,Helvetica;"> ***** distribution (online and offline considerations)
 * <span style="font-family: Arial,Helvetica;">2. Identify some problems / challenges / opportunities that need to be dealt with **
 * <span style="font-family: Arial,Helvetica;">3. Recommend how to deal with those problems in the context of developing a marketing program **

<span style="font-family: Arial,Helvetica;">**4. Apply the 3Ms - Money, Management and Materia**ls <span style="font-family: Arial,Helvetica;">- discuss, briefly, what activities need to be funded, rough approximation of how much <span style="font-family: Arial,Helvetica;">- management - who will do what (if you don't know, make up some job titles and give them tasks related to what needs to be done) <span style="font-family: Arial,Helvetica;">- materials, are there any special tools, technology and equipment necessary to carry out this plan <span style="font-family: Arial,Helvetica;">(Section 4 is brief - just a short paragraph for each point - the big emphasis is in Section 2 and Section 3)