Market+-+Jamie

=****(Jamie)** ** = ** - Products/Services: Marketing Orientation = the 4Rs that will be discussed in Jamie's Market Segmentation part: customer retention (satisfaction, advantages of buying with ukamaku), referrals (WOM, brand ambassadors, communities), relationship (CRM, focus on CANADIANS first then globalize), and recovery (contingency planning, Ukamaku is always reliable and responsible for any damage or loss to the product and returns/refunds, etc). - Problems: their target audience, visibility **
 * Situational Analysis: Market**

Market - The customers Ukamaku are currently targeting are primarily women (with a small mens collection) in Canada who are aged 18-40. They are also web saavy and willing to order expensive clothing online. Market Demand - Demand for fashion products is usually elastic, the lower the prices the higher the demand. However, in the high priced niche market we are targeting, the customers are relatively price inelastic. Market Trends - Market Segmentation Customer Profile (talk about community here – who creates brand ambassadors